A-level media advertising revision
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6 questions
| 🇬🇧 | 🇬🇧 |
| Who founded Old Spice and in what year? | William Schultz in 1934 |
| Who acquired Old Spice in 1990? | Procter and gamble |
| What do Gillian's utopian solutions actually mean? | They offer the opposite to a social tension to attract an audience e.g. social tension = exhaustion - solution = energy |
| What is San Serif text? | Has no extended features. |
| An ad shows a family playing on a playstation, which of the four formats is this | Personalised format. |
| Who are the target audience of charity campaigns? | People with an income |