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Approaches


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Key ideas of behaviourism
Should not study mental processes Only look at behaviour you can observe and measure Use lab experiments for more control/objectivity
The introspection experiment
Asked people to focus on an everyday object and look inwards, noticing sensations/feelings/images
Skinner's research
Learning is an active process and occurs when we operate on (interact with) our environment Associating a voluntary response and a consequence Reinforcement - consequence that encourages you to repeat behaviour Punishment - consequence that discourages you from repeating behaviour
Multidisciplinary
There is no one agreed-upon way to study human mind and behaviour, psychologists often disagree on a number of key issues and ideas
Who was Descartes
French philosopher who was one of the first to suggest that the mind and body are separate (cartesian dualism)
Who was Wilhelm Wundt
German physician and professor, known as the founding father of psychology. Founded the first lab for psychological research in Leipzig, Germany in 1879 Attempted to investigate the brain through introspection
What is introspection
Method of self reflection, allowing people to understand their own mental processes and emotions
The introspection experiment
Asked people to focus on an everyday object and look inwards, noticing sensations/feelings/images
Advantages and disadvantages of introspection
Positive: Controlled conditions, laboratory setting, tried to be objective, standardized Negative: quite subjective, reliant on people not lying/missing, not scientific by today's standard
Multidisciplinary
There is no one agreed-upon way to study human mind and behaviour, psychologists often disagree on a number of key issues and ideas
Nature VS Nurture
Nature: The idea that all human characteristics and behaviour is innate - with us from birth or destined to be a part of us thanks to our genetics Nurture: The idea that we are born on a blank slate and that it is the environment that shapes us and our behaviour
Free will VS Determinism
Free will: the idea that we as humans are self-determining: we are able to make choices and form our own thoughts and actions. We are effectively the masters of our destiny Determinism: the idea that all of our thoughts and behaviours are controlled by internal or external forces. This could be biological (genes), environmental or even unconscious forces in our mind
Holism VS Reductionism
Holism: The idea that you can only fully understand a person by studying them as a whole - you need to consider every factor that may have caused a person to act in a certain way. Reductionism: The idea that it is best to reduce behaviour down to more specific parts in order to better understand it. For example, you might just look at a person's genetics or family rather than every possible factor.
Idiographic VS Nomothetic
Idiographic: the idea that it is best to focus on one individual and consider what makes them unique. It is better to study individual people and spend more time looking at them in-depth to understand human behaviour. Nomothetic: the idea that psychology should formulate general laws of behaviour by studying larger groups of people, in order to be more scientific and rigorous.
Who was Ulric Neisser
Neisser was a German-born American psychologist, who is known as "the father of cognitive psychology". His key idea was that the human mind and mental processes can be scientifically measured and analyzed
Cognitive approach key ideas
Cognitive = mental processes Should study mental processes like perception/memory Can do this in a scientific way by making inferences and using models Compares human mind to a computer
Inference
Assumption/educated guess
Theoretical models
Believe that information is processed in the brain in a series of stages Brain works like a computer with memory stored like information in files
Schema
Schema are the packages of information Develop through experience and act as framework for interpreting new information
Cognitive neuroscience
Merges the biological and cognitive approaches to psychology
Strengths of cognitive approach
One strength of the cognitive approach is that it can be used to help to treat psychological disorders The cognitive approach has been used to explain disorders like depression through faulty thinking This has led to the development of successful treatments for depression like cognitive behavioural therapy This has helped to improve the lives of millions of people and provides for the ideas in the cognitive approach
Criticism of cognitive approach
One criticism of the cognitive approach is that it compares the human mind to a computer A final criticism of the cognitive approach is that the research often lacks ecological validity
Who was John B Watson
Watson was an American psychologist who is credited with popularizing the scientific theory of behaviourism in psychology.
Key ideas of behaviourism
Should not study mental processes Only look at behaviour you can observe and measure Use lab experiments for more control/objectivity Basic processes of learning are the same in all species - so use animals as research subjects
Pavlov's research
Learning is a passive process and occurs through association Associating an involuntary response and a stimulus Ring the bell (NS) at the same time as given food (UCS), causing the dogs to salivate (UCR) Eventually dogs would salivate (CR) at the sound of the bell (CS) even without any food
Little Albert experiment
Watson's most famous experiment was with a child he called "little Albert". He wanted to demonstrate his idea that all behaviours are learned from the environment, and he used classical conditioning to demonstrate how even something like fear is learnt
Skinner's research
Learning is an active process and occurs when we operate on (interact with) our environment Associating a voluntary response and a consequence Reinforcement - consequence that encourages you to repeat behaviour Punishment - consequence that discourages you from repeating behaviour
Operant conditioning
Positive reinforcement Negative reinforcement Positive punishment Negative punishment
Classical conditoning and Operant conditioning
Classical conditioning: associate an involuntary response and a stimulus Operant conditioning: associate a voluntary behaviour and a consequence
Criticisms of the behaviourist approach
Ethical issues Generalizability