| What is Direct and Digital Marketing? | Engaging directly with carefully target individual consumers and customer communities to both obtain and immediate response and build lasting CR. |
| What is Digital and Social Media Marketing? | Using digital marketing tools such as Websites, online advertising, email, online videos, blogs, social media. |
| What is Omni-channel Retailing? | Creating a seamless cross-channel buying experience that integrates in-store, online and mobile shopping. |
| What is the first step in online marketing for most companies? | To create a website. |
| What is a Brand Community Website? | A website that presents Brand content that engages consumers and creates customer community. |
| What is Viral Marketing? | The digital version of word-of-mouth marketing. Marketing content that is so infectious that customers will share it to friends. |
| What are Advantages of Social Media? | It is targeted, personal, interactive, immediate, cost-effective, engagement and social sharing capabilities. |
