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level: Level 3

Questions and Answers List

Visual Communication

level questions: Level 3

Question	Answer
“The more you see, the more you know.”	Aldous Huxley
are believed to be a primitive form of communication that were etched or drawn on cave walls and ceilings	Cave paintings
These are images carved on rocks believed to have been originated by the Neolithic people some 10,000 to 12,000 years ago.	Petroglyphs
These are drawings or designs on the ground produced by arranging gravel, stones, or soil.	Geoglyphs
Give one example of a Petroglyph	Meerkatze
Give one example of a Cave painting	Painting in Chauvet Cave
Give one example of Geoglyph	The Nazca lines
are images that represent physical objects. They were used by various ancient cultures all over the world since around 9000 BC and began to develop into logographic writing systems around 5000 BC.	Pictograms
a written character symbolizing the idea of a thing without indicating the sounds used to say it	Ideograms
written or pictorial symbol intended to represent a whole word	Logograms
Invented by the Sumerians, one of the world’s earliest systems of writing. The writing system employed signs to represent numbers, things, words, and the sounds of words.	Cuneiform
It contained a combination of logographic, alphabetic, and ideographic elements used by the Ancient Egyptians.	Hieroglyphics
is now one of the most common forms of transmitting ideas and information.	Visual Communication
analyze how people make meaning out of images and symbols, and how those images and symbols are analyzed and interpreted investigation into how meaning is created and how meaning is communicated.	Semiotics
What are the Major Perspectives in Analyzing Visual Images?	1 Personal Perspective 2 Historical Perspective 3 Technical Perspective 4 Ethical Perspective 5 Cultural Perspective 6 Critical Perspective
This view posits that the analysis of an image depends on the individual’s thoughts and values and the way he or she looks at things using his or her own personal lens.	Personal Perspective
This perspective refers to the determination of the importance of the work based on the medium’s timeline.	Historical Perspective
This perspective takes into account how different media convey messages differently based on the platform used.	Technical Perspective
This perspective considers the moral and ethical responsibilities shared by the artist or the producer of the image, the subject, and the viewer.	Ethical Perspective
This perspective brings to the fore the idea that all cultures use symbols to communicate meanings within groups.	Cultural Perspective
This perspective allows the audience to look at the larger issues associated with the image, meaning, the issues transcend the image and shape a reasoned personal reaction.	Critical Perspective