| What were the Results of the 1997 Election?
-What happened with FPTP? | -Labour won Handsomely, 187 Seat Majority [419]
-Conservatives lost 178 Seats. Worst Election Result since 1906
-Lib Dems broke through with the 46 Seat Win
-The Electoral System [FPTP] gave Labour 63% of the Seats with only 43% of the Popular Vote.
-TO was 71% |
| How did Social Factors influence the 1997 Election? | -Labour won more Votes in every Demographic Group than Conservatives so no Particular Social Factor stood out
-Blair's 'Third Way' [Economics] made it Appeal to the Middle Class.
-Labour won the C2 Workers who Abounded the Party back from 1979 |
| How did Valance Issues influence the 1997 Election? | -Governing Competency: Conservatives was in a Flurry of Scandals, like the 'Arms to Iraq' and 'Cash for Questions'
-Economic Competency: Labour worked hard to get Trust, realising it had to not Raise Income Tax
-Party Unity: Major back in 1995 Fractured the Party over EU. Meanwhile Blair United Labour over New Labour
-Leaders: Blair was more Charismatic, Dynamic and Handsome. Major was just boring and dull |
| How did Salient issues influence the 1997 Election? | -Public Services: Labour promised to go Big on 'Education, Education, Education' as well as to be 'Tough on Crime, Tough on the Causes' |
| How did the Election Campaign influence the 1997 Election? | -Tory wanted to picture Blair a a Socialist had Backfired. 'New Labour, New Danger'
-Polls had Narrowed towards the End, but this Long Campaign didn't really have any Impact on the Results |
| How did the Media Influence the 1997 Election? | -Murdoch Press had switched Allegiance to Labour. The Sun said 'The Sun backs Blair' |
