| What activities are in distribution | transportation, warehousing, inventory control, order administration, packaging, data processing, and communication networks |
| Distribution planning decisions | Distribution planning involves making decisions related to transportation, warehousing, inventory levels, materials handling, site planning, and packaging to support distribution |
| Examples of distribution channels | 1. delivery from the manufacturer to the retailer's store,
2. delivery via the manufacturer's own distribution center (DC)
3. delivery via the retailer's DC
4. delivery via wholesalers or cash-and-carry wholesalers, delivery through third-party logistics (3PL) partners or package distributors, and transactional channels involving brokers. |
| Purposes of distribution channels | Making products available in the right market
triving (sträva) for rewarding collaborations
Expanding sales prospects (Framtids prognos)
Reaching determined (bestämda) service levels
Minimizing logistics cost
Facilitating fast and accurate information exchange |
