| Conformity | Conformity is a type of social influence that can be described as changing your behaviour to go along with the group even if you do not agree with the group. |
| Compliance | Person changes their attitude or behaviour in response to group |
| internalisation | True conformity where they change public and private, usually long term change result of Informational Social influence. |
| Normative social influence | When a person conforms to feel accepted, approved and liked. Not to be rejected or ridiculed. So, to gain acceptance, conformity to behaviour to which the public agrees with occurs. Associated with compliance and identification, only short term conformation. |
| Informational Social Influence (ISI) | Conforms to gain knowledge or when they believe someone else is right. Associated with internalisation so its long term conformation. Most likely to occur when a situation is ambiguous, crisis or we believe others to be experts. |
