level: Level 1 of minority influence
Questions and Answers List
level questions: Level 1 of minority influence
| Question | Answer |
|---|---|
| Minority influence | type of social influence where individuals reject established majority group norms. It is achieved through a process of conversion, where the majority are gradually ‘won over’ to a minority viewpoint. |
| 3 main process of minority influence | Consistency (unchanging in both behaviour and attitudes) Commitment - argumentation principle (resist social pressure) Flexible (cooperative and reasonable) |
| Social change | the way in which society develops via shifts in people’s beliefs, attitudes and behaviour. Social change happens all the time. But it happens gradually with minority influence as the driving force |