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level: Level 1 of PRODUCT MIX

Questions and Answers List

level questions: Level 1 of PRODUCT MIX

Question	Answer
any good or services that offered to the market either for attention, acquisition, use or consumption that might satisfy or delight a need or want of your target market. Brand planners such as brandmen, product managers, brand associates:	PRODUCT
Three levels of product	– Core product – Tangible product – Augmented product CTA
identify the benefits and purpose; you have to identify the purpose and then the fits of your products; usually marketers must uncover the needs hiding under every product and sell benefits and not features; it answers the question, “what is the buyer really buying?” – meaning their purpose or benefits do they get in your product (i.e., Bioflu: being promoted in a way of portraying the benefit of a product, usage; Tempra or Biogesic: purpose is for fever)	Core product
characteriscs of your product; features, styling, brand name, quality level (i.e., Bioflu: dosage form, color, label; shape of the tablet – easy to swallow; quality –example is a product from unilab, so we can guarantee its quality)	Tangible Product
additional services and benefits for a product; offer and making it more competitive that can be achieve by the form of its packaging, after sale service or advertising, sales promotion, customers advice, delivery arrangement or even amenities. Ex. Form of packaging, easy to dispense and also there are some promotional • Consumers see drug products as complex bundles of benefits that satisfy and delight their needs and wants.	– Augmented product
Companies makes their __ to cater specific market segment and submarket segment	Product Format Product formats: are the dosage forms
The product formats available in the market for different types of consumers are:	1 Capsules 2 Soft gel 3 Spray
The product formats available in the market for different types of consumers are: 1 Capsules	Tablets Suspension Liquid Drops Concentrate Vials Ampules
The product formats available in the market for different types of consumers are: 1 Soft gel	Powder Granules Gelatin Lotion Balm Ointments Creams
The product formats available in the market for different types of consumers are: 1 Spray	Inhaler Vaporizer Medicated Frozen Refrigerated Non-refrigerated Pellets