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level: Definition of Terms

Questions and Answers List

Question	Answer
means of communication with the users of a product or service	Advertising
an event in which people compete for supremacy in a sport, activity, or particular quality.	Contest
a type of contest where a prize or prizes may be awarded to a winner or winners.	Sweepstakes
is the tactic of advertising something inside a game. are all the rage these days, so businesses can get pretty creative with where they place static ads and promotional videos.	Game
ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.	Coupons
refers to the number of times that those customers will be exposed to the message	Frequency
is used to refer to the combination of different kinds of promotional tools used by a firm to advertise and sell its products.	Promotions mix
to promote and encourage the purchasing of their products are called __; aim to keep the customer engaged and connected with their brand & induces repeat purchase among them.	Patronage rewards