| Status quo bias | the tendency to maintain the current situation |
| Sunk cost fallacy | justify investment despite evidence suggesting that continuing outweighs the expected benefit |
| Escalation of commitment | rationalizing decisions when faced with increasingly negative outcomes rather than altering course |
| Social norms | rules and standards that are understood by members of a group without force of law |
| Sacred values | no one is harmed but it feels wrong |
| Motivated blindness | deliberately look the other way when someone does an immoral action that benefits us |
| Moral cleansing | compensate bad behavior with good behavior to restore self image |
| Moral licensing | using good behavior from the past by allowing bad behavior now |
| availability heuristic | things that come to mind easier are judged as more likely |
| confirmation heuristic | judgments are influenced by what we expect |
| representativeness | judgments are influenced by what is typical for its category |
| affect | judgments are influenced by our mental state |
| risk neutral | utility increases proportionally with wealth. Decisions are indifferent to risk |
| risk averse | utility increases with wealth at a decreasing rate |
| risk seeking | utility increases with wealth at an increasing rate |
| overprecision | we feel too certain about our accuracy in our judgments and decisions |
| overestimation | we tend to think we are better than we actually are |
| overplacement | we falsely tend to think we are better than others in certain aspects |
| bounded awareness | overlooking important information when making decisions because our focus is limited by cognitive constraints |
| bounded rationality | making irrational decisions that are good enough because of cognitive limitations |
| bounded ethicality | cognitive constraints fools us to act in our self interest to make unethical decisions |
| social preference | preferences about the outcome of other people |
| Sunk cost fallacy | justify investment despite evidence suggesting that continuing will outweigh the expected benefit |
| Motivated blindness | deliberately looking the other way when someone does an immoral action that benefits us |
| Representativeness | judgments are influenced by what is typical for its category |
| Risk averse | utility increases with wealth at a decreasing rate |
| Bounded awareness | overlooking important information when making decisions because our focus is limited by cognitive constraints |
| Bounded rationality | making irrational decisions that are good enough due to cognitive limitations |
