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level: Marketing our products

Questions and Answers List

level questions: Marketing our products

Question	Answer
Traffic: ______ - We can have our own email lists or newsletters or can pay to be featured on third-party email lists/newsletters.	Email
We almost exclusively focus on getting ______ ______ traffic from Google because this is where the largest proportion of users who want to find iGaming operators can be found.	organic search
______ is by far the biggest search engine in the markets we operate in.	Google
There is a large number of users who want to find iGaming operators that use Google Search right before they ______ ______.	sign up
Our products are built for users who want to find iGaming operators so focusing on just these users leads to ______ ______ and value for our partners than targetting a wider, less-interested population.	higher conversion
When successful, obtaining traffic from Google Search is ______ than other forms of advertising because the cost is not linear.	cheaper
Traffic: ______ - Users who know and want to visit our site may bookmark or directly enter its URL in their browser.	Direct
Traffic: ______ ______ - Search engines can suggest our answers to users who have questions we answer.	Organic Search
Traffic: ______ ______ - We can pay for our answers to appear for certain questions users are asking.	Paid Search
Traffic: ______ ______ ______ - Posts, messages and profiles on social media, including our own, can link to our website.	Organic Social Media
Traffic: ______ ______ ______ - We can pay for ads that target certain social media demographics or for links from particular social media accounts.	Paid Social Media
Traffic: ______ ______ - We can naturally obtain links from other websites.	Organic Referrals
Traffic: ______ ______ - We can pay for links from other websites.	Paid Referrals
Traffic: ______ - We can have our own email lists or newsletters or can pay to be featured on third-party email lists/newsletters.	Email