Foundation of Marketing: In evaluating different market segments, a firm must look at three factors; What are the 3 factors?

Question

In evaluating different market segments, a firm must look at three factors; What are the 3 factors?

Yuan92 · Accepted Answer

1. Segment size and growth.

2. Segment structural attractiveness.

3. Company objectives and resources.

In evaluating different market segments, a firm must look at three factors; What are the 3 factors?