1. All members of a small group - Where the defamatory language refers to all members of a small group, each member may establish that the defamatory statement was made of and concerning him by alleging that he is a member of the group 2. All members of a large group - If, however, the defamatory statement refers to all members of a large group, no member of that group may establish this element of the cause of action 3. Some members of a small group - Where the defamatory language refers to some members of a small group, plain-tiff can recover if a reasonable person would view the statement as referring to the plaintiff.