Neutral: People make a great effort to control their emotions. Reason influences their actions far more than their feelings. People don't reveal what they're thinking or how they're feeling. U.K., Sweden, the Netherlands, Finland, and Germany. Emotional: People want to find ways to express their emotions, even spontaneously, at work. In these cultures, it's welcome and accepted to show emotion. Italy, France, Spain, and countries in Latin-America.