What are some arguments that traditional print doesn’t have that much of an influence on voting behaviour?

2017 press barrage against corbyn, 15 page daily mail anti Labour spread and the sun quoting don’t chuck Labour in the poor bin didn’t have that large of an effect as Labour so their highest increase in vote share share since 1945 Circulation of print media is down - sun has fallen to 1.3 million in 2017 down from 6 million in 2010