Question:
What are the 4 different types of market segmentation with definitions and examples?
Author: Calum Heanue 1Answer:
Demographic- Characteristics of people, Examples = Clothing brands Geographic- Geographic location, Examples = MC Donald's, Campsites, Morrisons Income group- Income and occupations, Examples = Gucci, Primark, Jewellers Behaviour- What customers do, Examples = Gym, Self-defence
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