Managing a Business Strategically: • To generate cross-side network externalities:

Question

•	To generate cross-side network externalities:

Pim Bodzinga · Accepted Answer

o	Often one side has a higher cross-side elasticity than the other
o	If platforms can attract enough subsidy-side users, money-side users will pay handsomely to reach them

Managing a Business Strategically

• To generate cross-side network externalities:

O Often one side has a higher cross-side elasticity than the other o If platforms can attract enough subsidy-side users, money-side users will pay handsomely to reach them

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