Question:
How can mission, vision, objectives etc. be used as actual strategy statements?
Author: Hjalmer PedersenAnswer:
1. Mission - What we are constituted to do; Why we exist? 2. Vision - What do we want to achieve? What future do we want to create? 3. Objectives - What do we have to achieve in the coming period? 4. Scope - Clients and markets, industries, geographies, internal vs external activities 5. Advantage - How will we achieve our objectives; how achieve competitive advantage?
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