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Industrial Strategy 2022

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Question:

Why is PESTEL only the first step in the macro-environmental analysis? And what are the next steps?

Author: Hjalmer Pedersen



Answer:

PESTEL only creates a picture of the current macro situation. It does not tell anything of the future. Hence, the next steps is assessing forecasting and foresigt depending on the level of uncertainty PESTEL creates.


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PESTEL only creates a picture of the current macro situation. It does not tell anything of the future.

Hence, the next steps is assessing forecasting and foresigt depending on the level of uncertainty PESTEL creates.
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