What is the purpose of forecasting and foresigt?

The purpose is to create strategy for the future on the basis of forecasting and foresigt. Forecasting and foresigt usually holds a base from the current picture (PESTEL model) We pursue a high-quality point of view of the future (not a prediction) via scanning, sensemaking and scenarios to improve our strategy decisions today. There are different types of future thinking based on uncertainty: from point forecasting to scenario planning. Scenarios investigate plausible alternative future external environments, to force strategy thinking past “business-as-usual” or “change as expected”