Question:
What is a SWOT model and where does resources and capabilities tie into this?
Author: Hjalmer PedersenAnswer:
SWOT assess the following: 1. Strenghts and weaknesses (Resources and capabilities) 2. Opportunities and threats (External environment and industry future, macro-environment analysis) After you have good view of OT, only then it is valid to think about SW in reference to these. “The aim is to identify which SW are relevant to and/or capable of dealing with changes taking place in the industry environment (OT)” p.7
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