What are the supply side determinants of diffusion?

1. Degree of improvement – more improvement encourages change and faster diffusion. 2. Compatibility – the more compatible products there are, the faster is the diffusion. 3. Complexity – over complex product or marketing slows down diffusion. 4. Experimentation – ability to test products before purchase (e.g. free trials) encourages diffusion. 5. Relationship management – ease of getting information and support increases diffusion.