What is invumbents response to entrepreneurial challenge?

Can incumbents react effectively and in time? May be too attached to legacy assets, skills, solutions = only capable of keeping up with ‘sustaining innovations’) = vulnerable to disruptive innovation new superior performance trajectory Incumbents can initiate various strategic responses to keep them ahead of disruptive innovations: • Develop a portfolio of real options (limited investments that keep opportunities open for the future). • Corporate venturing small, innovative businesses with relative autonomy. • ‘Intrapreneurship’ the ability of individuals to perform entrepreneurial activities within a large organisation.