PH 42: o Creative use of print, sound, and color:
o Long lasting recall on the product which also
triggers the purchase decision and repeat buys of
the buyers
o Creates a product awareness to the market
o Most expensive but most effective

Question

o Creative use of print, sound, and color: 
o Long lasting recall on the product which also 
triggers the purchase decision and repeat buys of 
the buyers 
o Creates a product awareness to the market 
o Most expensive but most effective

LEIGHTON DWIGHT OBILLOS · Accepted Answer

A. Advertising (For OTC/Proprietary Drug products)

1 TV advertising

PH 42

O Creative use of print, sound, and color: o Long lasting recall on the product which also triggers the purchase decision and repeat buys of the buyers o Creates a product awareness to the market o Most expensive but most effective

A. Advertising (For OTC/Proprietary Drug products) 1 TV advertising

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