Business Model fulfills the following functions?

- Articulates the value proposition - identifies a market segment and specify the revenue generation mechanism -Defines the structure of the value chain required to create and distribute the offering and complementary assets needed to support position in the chain; -Details the revenue mechanism(s) by which the firm will be paid for the offering; • Estimates the cost structure and profit potential -describes position in firm with value network linking supplier and customer, -formulate competitive strategy to have advantage over rivals