Customer Relationship

• To ensure the survival and success of any businesses, companies must identify the type of relationship they want to create with their customer segments. • What type of relationship does each of our Customer Segments expect us to establish and maintain with them?• Which ones have we established?• How are they integrated with the rest of our business model? • Personal Assistance : assist during, after or both sales Dedicated Personal Assistance: eg. sales rep Self Service: org prov tools needed for customer to serve themselves Automated Services: A system similar to self-service Communities: Creating a community allows for a direct interaction Co-creation: A personal relationship is created through the customer’s direct input