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Management 2.0

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Question:

Explain the growth share matrix

Author: Henriette Bergo



Answer:

The growth share matrix is a portfolio management framework that helps companies decide on how to prioritize different businesses by their degree of profitability. The framework is divided into four part and has a column with growth and market share. In the four parts there is symbols, which represents low growth with high share(cow), high growth with high share(star), high growth with low share (question mark) and low share with low growth(dog).


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