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Management 2.0

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Question:

Explain the Efficiency & Adaptation model

Author: Henriette Bergo



Answer:

A framework used to analyze organizational or system performance in relation to efficiency and adaptability, often represented in a two-axis matrix. lt comprises four key approaches: Global Strategy, International Strategy, Transnational Strategy, and Multidomestic Strategy. The Global Strategy: emphasizes high efficiency and low adaptation by offering standardized products worldwide, aiming for economies of scale, exemplified by Coca-Cola. The International Strategy:balances medium efficiency with medium adaptation, transferring home-country products to foreign markets with some modifications to fit local cultures. The Transnational Strategy: seeks to optimize both efficiency and local responsiveness, standardizing certain operations while adapting others, as seen with companies like Unilever. The Multidomestic Strategy: prioritizes high adaptation and low efficiency, allowing firms to tailor products and marketing to local markets, such as fast-food chains modifying their menus to meet regional tastes.


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