CLEP PRINCIPLES OF MARKETING MAR2011: Exists when a product or brand is perceived as different from its competitors on any tangible or intangible characteristic.

Question

Exists when a product or brand is perceived as different from its competitors on any tangible or intangible characteristic.

Heather Klein · Accepted Answer

What is Product Differentiation?

Exists when a product or brand is perceived as different from its competitors on any tangible or intangible characteristic.