CLEP PRINCIPLES OF MARKETING MAR2011: Monitoring performance of plans following implementation may require the collection of either qualitative or quantitative information.

Question

Monitoring performance of plans following implementation may require the collection of either qualitative or quantitative information.

Heather Klein · Accepted Answer

Monitoring the Performance in Market Research Requires 2 types of Information?

Monitoring performance of plans following implementation may require the collection of either qualitative or quantitative information.