CLEP PRINCIPLES OF MARKETING MAR2011: Compares the impact of marketing variables on individuals' responses in a controlled setting. Pro: Can identify cause-effect. Con: High costs/laboratory settings.

Question

Compares the impact of marketing variables on individuals' responses in a controlled setting. Pro: Can identify cause-effect. Con: High costs/laboratory settings.

Heather Klein · Accepted Answer

What is Experimental Research in Survey Research? Pros / Cons?

CLEP PRINCIPLES OF MARKETING MAR2011

Compares the impact of marketing variables on individuals' responses in a controlled setting. Pro: Can identify cause-effect. Con: High costs/laboratory settings.

What is Experimental Research in Survey Research? Pros / Cons?

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