CLEP PRINCIPLES OF MARKETING MAR2011: It allows marketers to better match products to the needs of different customer types and allows the firm to create a marketing mix specificially for that segment creating larger success.

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It allows marketers to better match products to the needs of different customer types and allows the firm to create a marketing mix specificially for that segment creating larger success.

Heather Klein · Accepted Answer

What are the two advantages to Segmenting Markets?

CLEP PRINCIPLES OF MARKETING MAR2011

It allows marketers to better match products to the needs of different customer types and allows the firm to create a marketing mix specificially for that segment creating larger success.

What are the two advantages to Segmenting Markets?

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