CLEP PRINCIPLES OF MARKETING MAR2011: Need or problem recognized, search for relevant information, identification and evaluation of alternatives, purchase decision, post-purchase behavior.

Question

Need or problem recognized, search for relevant information, identification and evaluation of alternatives, purchase decision, post-purchase behavior.

Heather Klein · Accepted Answer

High Involvment Decision-Making can be characterized by five stages. List.

CLEP PRINCIPLES OF MARKETING MAR2011

Need or problem recognized, search for relevant information, identification and evaluation of alternatives, purchase decision, post-purchase behavior.

High Involvment Decision-Making can be characterized by five stages. List.

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