intro to business 2 chapter 13: - must take a broad view and plan for all form of customer contact
- create a unified personality and message for the good, brand or service
- elements include personal selling, advertising, sales promotion, publicity and public relations

Question

- must take a broad view and plan for all form of customer contact
- create a unified personality and message for the good, brand or service 
- elements include personal selling, advertising, sales promotion, publicity and public relations

Kai Pineau · Accepted Answer

Integrated marketing communications 2

intro to business 2 chapter 13

- must take a broad view and plan for all form of customer contact - create a unified personality and message for the good, brand or service - elements include personal selling, advertising, sales promotion, publicity and public relations

Integrated marketing communications 2

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