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Psychology research methods


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Strength of opportunity sampling?
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What is stratified sampling?
When there are subgroups in the target population and people are randomly selected from it. Ensure that it is proportionally representative
What is stratified sampling?
When there are subgroups in the target population and people are randomly selected from it. Ensure that it is proportionally representative
What is systematic sampling?
Picking the sample from a nth number of people in a predetermind system. (eg every 10th person)
What is informed consent and how to overcome if you dont have it?
Ppts must give their full consent to the study and know the full purpose of the study to overcome it, debrief after and right to withdraw can cause demand characteristics
A strength of systematic sampling?
Its an objective method of choosing participants for an experiment, this means that is not opened to bias.
A weakness of systematic sampling?
It is time consuming and participants that are selected might choose not to take part
Weaknesses of naturalistic observation?
No control over extraneous variables
Weaknesses of a field experiment?
Less control: more extraneous variables are likely in a natural environment Ethics:
Strength of random sampling?
Equal chance to be selected and sample will mostly likely be representative
What is an aim of a study?
The purpose of the study and what you are trying to achieve
What is a null hypothesis?
Where there is no relationship between the 2 variables that are being studied. There will be very little effect of your IV and DV, any difference would be down to chance.
What is a directional (one-tailed) hypothesis?
When you predict the direction of the result. Eg. The higher the temperature, the more the person will sweat. Key words: more, better
What is a non-directional (two-tailed) hypothesis?
When the person doesn't know what way the direction the results will go but there will be a difference. Key word: difference
What is the independent variable?
The variable that is being manipulated in the study by the researcher. It is the thing that will change in the experiment
What is the dependent variable?
Its the result of the change, It is the thing that is being measured.
What is the operationalising variable?
When we operationalise a variable we are stating how that variable will actually be measured.
Why is it necessary to operationalise a variable?
It allows for the experiment to be replicated
What is a extraneous variable?
These are any variables, other than the IV, that may potentially affect the DV which can mix up the findings and affect the validity of the results.
What is a situational factor?
This is anything about the environment which may affect their performance. EG. the time of day
What is participants variables?
There are things that are specific to the participant that might affect the study. EG: age, gender, personality, intelligence
What is demand characteristics?
When the participants form an idea of what the study is going to be about and they present the kind of response that they think the researcher wants, to please them but it ruins the results
What is lack of standardisation in a procedure?
If different groups experience different things by different instructions this can lead to invalid results and the IV is not the only thing affect the DV.
What is investigator bias?
The researchers expectations can influence how they design the study and behave towards the participants and their expectations may influence how they analyse the results.
What is a piolet study?
Is a small-scale study that is done before the actual research is carried out. To establish weather the design works and the participants would understand the instructions and it saves time and money.
What does control do in studies?
Makes sure that everything is the same for all participants eg. time of day, product etc.
What is a experimental design ?
The way you organise your participants into groups
What is independent design?
This is where there are different participants in each group
Strength of independent design?
No order effects, no one will get better through practice or bored or tired (fatigue)
Weaknesses of independent design?
Differences between the people in each group may affect the results Number of participants: you are going to need double the participants, this can be more expensive.
What is repeated measure design?
Where all the participants take part in every condition, ,this can be used to compare results from both conditions
What is a field experiment?
Behavior is measured in a naturalistic environment, ppt's are usually unaware they are in an experiment, deliberate manipulation of the IV
Strengths of repeated measure design?
The groups are made up of the same people so it won't affect the results. Fewer participants, cheaper and less time consuming
Weakness of repeated measure design?
Order effects: The task can become practiced but you can overcome this by counterbalancing
What is counter balancing?
Mix up the order of tasks to overcome fatigue and boredom.
What is matched pair desgin?
Similar to independent design seeing as they are in different conditions but each ppt is matched with someone in another group with an important variable that can affect the experiment eg. age, IQ (identical twins are often used)
What are the strengths of matched pair design ?
No order effects: different people in each condition Ppt's variables: important differences are minimised through matching
What is a weakness in matched pair design?
Number of participants: need twice as many and time consuming to match pairs
What is a labatory experiment?
Controlled and scientific, controls all relevant variables expect of the IV. Usually takes place in a specifically designed environment so it is easier to control. Ppts usually know that they are in a experiment but maybe not the true aim
Strengths of lab experiment?
Control: high levels of control It can be easily replicated
Weaknesses of a lab experiment?
Artificial environment: low ecological validity Demand characteristics: ppt's may respond to what they think the experiment is about Ethics: ppt's usually deceived about the true aim
What is a field experiment?
Behavior is measured in a naturalistic environment, ppt's are usually unaware they are in an experiment, deliberate manipulation of the IV
Strengths of a field experiment?
Ecological validity: done in a real life setting, can be applied, less artificial than a lab experiment Demand characteristics: ppt's don't know the true aim, can manipulate their behavior
Weaknesses of a field experiment?
Less control: more extraneous variables are likely in a natural environment Ethics: Often not debriefed, invasion of privacy
What is a natural experiment?
The experimenter uses an IV that already exists, thats why its called natural because they didn't change the IV, they only record the effect that it has on the DV
Strengths of a natural experiment?
Provides opportunities for research that wouldn't have been done otherwise Validity: high validity because they study real life issues as they happen
Weaknesses of a natural experiment?
Rare: these opportunities dont happen so often and difficult to generalise Randomisation: Ppt's may not be randomly allocated, hard to tell if its only the IV thats affecting the DV
What is a quasi experiment?
Naturally occuring IV but it already exisits, but it is the difference between people
Strength of quasi experiment?
If it takes place in a lab, it has high levels of control
Weakness of quasi experiment?
Low levels of control due to it taking place in a naturalistic environment, no cotnrol over extrenous variables. Not sure if only the IV is affecting the DV.
What is random sampling?
Each member of a target audience is randomly selected.
Strength of random sampling?
Equal chance to be selected and sample will mostly likely be representative
Weaknesses of random sampling?
Does not guarantee a representative sample: small subgroups may not be selected and the person selected by refuse to take part
What is opportunity sampling?
When the researcher picks whoever is available and willing to do the study, could be done by asking people on the street
Weaknesses of opportunity sampling?
Biased sample and unlikely to representative, members from the same target group.
What is volunteer sampling?
People volunteer to study by responding to an advert
Strength of volunteer sampling?
Least effort and most ethical because people choose to take part
What is informed consent and how to overcome if you dont have it?
Ppts must give their full consent to the study and know the full purpose of the study to overcome it, debrief after and right to withdraw can cause demand characteristics
What is deception and how to overcome?
When the ppt don't know the true aim of the study Debrief and right to withdraw
What is protection from harm and how to overcome?
Negative physical injuries or psychological effects stop immediately and avoid a greater risk
What is confidentiality and how to overcome?
Sharing personal information of a ppt No names, remain anonymous
What is right to withdraw ?
Ensuring that the ppts are aware that they can withdraw and they won't use the information in the experiment
Weaknesses of volunteer sampling?
Sample is most likely to be biased, same personality traits, unlikely to be representative
What is stratified sampling?
When there are subgroups in the target population and people are randomly selected from it. Ensure that it is proportionally representative
Weaknesses of stratified sampling?
The most time consuming and still might not guarantee and representative sample.
What is naturalistic observation?
Observations in an environment that would be there normally eg, a town center, bus, park etc.
Weaknesses of naturalistic observation?
No control over extraneous variables
What is controlled observation?
Some aspects of the environment is pre-set and controlled by the researcher
Strength of controlled observation?
Can manipulate variables to observe
Weaknesses of controlled observation?
Reduced ecological validity and problems with investigator effects and observer bias.
What is open question questionnaires?
This allows the participants to answer how they wish, there is no fixed response to select from.
What type of data does open question questionnaires create?
It creates qualitative data since it is rich and detailed and gives insight.
Strengths of open question questionnaires?
Less chance of observer bias, and detailed answered are obtaited, new lines of enquiry can be followed
Weaknesses of open question questionnaires?
Participants may answer in a socially desirable way, making the answer and data less valid.
What is closed question questionnaires?
This type of questionnaire has restricted the participants to a predetermind set of repsonses
What is a strength of closed question questionnaires?
Its easy to anaylse the quantitative data, discover trends. Its cost effective
What is a weakness of closed question questionnaires?
Predetermind list of questions limits the responses to explore interesting answers. Response bias
What is a structured interview?
When the questions have been planed in advanced and they are aksed in the same order for everyone. They use an interivew schedule.
What is a strength of a structured interview?
Easy to analyse quantative data, discover trendss and high replicabilty.
What is a weakness of a structed interview?
Increased risk of investigator bias, unconsiouly using a biased tone or body language.
What is a unstructed interview?
Where the interview is conducted more like a converstation, focused on a discussion rather than asking set questions.
What is a stregnth of a unstructured interview?
Less chance of demand characteristics and investigator bias.
What is a weakness of a unstructured interview?
Difficult to analyse qualitative data, time consuming and expensive.
What is filler questions in a questionnaire?
Questions which have nothing to do with the aims of the investigation and are put in to distract the participant from guessing the real aim of the study. No demand characteristics.
What is time sampling?
When the observer records behaviour at presecribed intervals (eg, every 10 secs)
What is event sampling?
When the observer records the number of times that the target behaviour occurs
What is a strength of time sampling?
Allows for a better use of time since fewer observations are made
Weakness of time sampling?
Not all behaviour of relevance to the investiagion will be counted if it occurse between the time frames allocated
Strength of event sampling?
Every behaviour of interest to the reseracher will be counted from beginning through to the end
Weakness of event sampling?
Possibility that behaviours can be missed becasue there is too much happening at the same time. It can be overcomed by recording the event or having inter-observer reliabiltiy.
What is a covert observation?
Participant unaware that they are being observed
Strength of covert observation?
Investigator effects and demand characterisitcs are less likely
Weakness of covert observation?
Less ethical, lack of informed consent
What is a overt observation?
Participants are aware that they are being watched and observered
Strength of overt observation?
More ethical, informed consent obtainted