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From course:

GCSE Business 2020-2022 OCR

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Question:

Name some Extension Strategies

Author: eric_galvao



Answer:

-Advertising; Gain a New Audience to sell to/ Remind the Current Audience its Existence -Price Reduction; Show its Low Price to attract More Customers -More Value; eg Phone, more Filters, Convenience -Try New or Different Markets; Sell in a Different Town, Region, Nation -New Packaging; Just making it appeal nicely eg Putting Crisps in Boxes


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