Question:
Where does alliances fit in the "increasing integration continuum"?
Author: Hjalmer PedersenAnswer:
As can be seen in the model, firms can cooperate on mainly 3 levels: Outsourcing Alliances M&A. • Strategic alliances must be approved by the competition authorities • Motive for the alliance is – as often - primarily cost savings • Alliances can have similar effects on the market as ordinary mergers.
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