Question:
What is corporate strategy?
Author: Hjalmer PedersenAnswer:
Corporate strategy relates to how strategy is managed across multi-part organizations. (a) about the overall scope of company strategy, and (b)how the centre adds value (or not) to the constituent businesses of the firm Wider organizational terrain, but still the same strategy questions: which business areas, industries, and locations to be active in? What resources are necessary? How to achieve competitive advantage? etc. Choices to win.
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