CLEP PRINCIPLES OF MARKETING MAR2011: Differential advantage held over competitors by offering buyers superior value either through lower prices or other elements of hte marketing mix.

Question

Differential advantage held over competitors by offering buyers superior value either through lower prices or other elements of hte marketing mix.

Heather Klein · Accepted Answer

What is Sustainable Competitive Advantage?

Differential advantage held over competitors by offering buyers superior value either through lower prices or other elements of hte marketing mix.